Yael Sonia

Playful, Engaging and Sophisticated

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A Beautiful & Unique Shopping Experience

Our challenge was to create a digital environment that invoked the beautiful and original designs of the Brazilian-made jewelry brand. The result is a site that marries fun with fancy, clever design with intelligent build.

From showroom to flagship

We designed and built the site to be scalable for the brand’s unique needs.

It evolved from a non-transactional digital showroom to a full-fledged eCommerce flagship.

The antidote to monotony

We did away with typical eCommerce grids in favor of silhouette product photography to make the screen space feel more organic.

Movement throughout the homepage highlights interesting jewelry features.

Beautifully shoppable

eCommerce features include shop by collection, category and a comprehensive gifting section, all powered by the Sellect eCommerce platform.

Exploring the atelier

The World of Yael Sonia section opens the doors to the designer’s point of view and the inspiration behind her work.

Site visitors can explore the atelier, or make an appointment to visit the New York or Sao Paulo showrooms.

King & Partners combines excellence in design and creative direction with technology. They worked hand-in-hand with us to seamlessly execute our brand vision.

Roberto Nishimura, Brand Director, Yael Sonia