An evolved place, for an evolved market.
Built on experiences, community, culture, and cuisine.
With Aventura Mall’s upcoming three-level expansion, there was a need to rethink and refresh Aventura Mall to compete with other top-performing premium malls, without alienating existing customers. From there, we began building out a brand strategy that would resonate with new and existing audiences in all target markets.
The tagline we developed, A World to Discover, reflects the shift from a retail-centric mentality to a broader exploration of experiences, all endorsed by Aventura Mall’s three new brand pillars of culture, style, and taste.
We rebranded Aventura Mall to create a new logo, typeface, and colors, and developed brand guidelines. We applied the new branding across all branded property touchpoints and marketing collateral, from in-mall digital signage to valet uniforms.
Our aim was to introduce the mall’s new positioning and tell that story with the creation of an advertising campaign, which we shot in Miami with Harrison Boyce.
Aventura Mall’s expansion introduces Level Three, a new on-property VIP lounge concept with programming, events, and special benefits. The unique branding we developed for Level Three reflects the lounge as a destination in itself.
We developed a new website for Aventura Mall that reflects the brand pillars, showcases new experiences, and solidifies the elevated offering in the digital realm.
The culmination of these new initiatives across print and digital invite you to discover the next generation of Aventura Mall.