Aventura Mall

The Reinvention of the Modern Mall

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An evolved place, for an evolved market.

Built on experiences, community, culture, and cuisine.

With Aventura Mall’s upcoming three-level expansion, there was a need to rethink and refresh Aventura Mall to compete with other top-performing premium malls, without alienating existing customers. From there, we began building out a brand strategy that would resonate with new and existing audiences in all target markets.

A World to Discover

The tagline we developed, A World to Discover, reflects the shift from a retail-centric mentality to a broader exploration of experiences, all endorsed by Aventura Mall’s three new brand pillars of culture, style, and taste.

A new brand image

We rebranded Aventura Mall to create a new logo, typeface, and colors, and developed brand guidelines. We applied the new branding across all branded property touchpoints and marketing collateral, from in-mall digital signage to valet uniforms.

Our aim was to introduce the mall’s new positioning and tell that story with the creation of an advertising campaign, which we shot in Miami with Harrison Boyce.

Multi-channel transformation

Aventura Mall’s expansion introduces Level Three, a new on-property VIP lounge concept with programming, events, and special benefits. The unique branding we developed for Level Three reflects the lounge as a destination in itself.

We developed a new website for Aventura Mall that reflects the brand pillars, showcases new experiences, and solidifies the elevated offering in the digital realm.

The culmination of these new initiatives across print and digital invite you to discover the next generation of Aventura Mall.

"Tony and his team seamlessly marry the worlds of creativity and digital. It is rare that one agency can provide you with world class creative work and digital execution and distribution, but that exactly is what they have been able to achieve on the Aventura project. It was a pleasure working with them and I look forward to doing so again soon.”

Alan Philips, Chief Branding Officer, Turnberry Associates