Who We Are

Founded in 2010, K&P has grown from a carefully crafted studio into a full-service agency that works in close partnership with some of the world’s best brands in luxury, lifestyle and hospitality.   

Tony King


Tony King is a CEO and creative entrepreneur with over 25 years of experience creating leading fashion, luxury, lifestyle, and hospitality brands. Originally from Dorset and London, the former Gucci Group design director started Createthe Group in New York before starting branding and marketing agency King & Partners.

As CEO, Tony has steered King & Partners’ expansion from inception to its globally recognized position as a respected industry leader.

Together with his wife and partner, Inii, the Kings bring decades of collective expertise in strategic branding and creativity, crafting many of the world’s most celebrated brands, projects, and campaigns.


Inii King


Inii King is a Chief Creative Officer recognized for her precise vision and originality across strategy, branding, and marketing campaigns.

Her concept-driven approach has successfully led strategic and creative partnerships to long-term brand value and growth. Inii’s expansive knowledge of culture is underpinned by data and consumer sentiment, creating unique brand personalities that resonate with target and new audiences.

Originally from Seoul, Inii joined Tony King at the New York agency Createthe Group before founding King & Partners together.  As husband and wife founders and partners, the Kings have collaborated across two decades, achieving longstanding success in building and growing today’s best-known brands.

Stephen Kalish

President & Chief Financial Officer

Stephen has been the President & CFO at King & Partners since 2016.  Prior to that Stephen served as an Associate Portfolio Manager and Partner at Phase Five Partners, and has been the Founder and CEO of a number of startups in both the technology and consumer areas.  Stephen was a Research Analyst at Goldman Sachs in both the Technology and‎ Retail Groups and holds a bachelors degree in politics. Stephen works closely with our partners to help them maximize their commercial opportunities.

Erika Yavor

Chief Operating Officer

Erika is COO for King & Partners, overseeing agency operations. She excels in managing large-scale projects with multiple, complex delivery pipelines. Before joining King & Partners, Erika worked in London where she oversaw the content creation and subsequent delivery of campaigns for luxury Fashion & Beauty clients including Gucci, Coty and Zara. Her previous experience working in-house ensures she understands client needs and works to facilitate a smooth project flow with client teams.

Erika holds a B.A. in Anthropology from McGill University, a Project Management Certificate from Cornell and speaks French fluently.

Rob Greenspan

Managing Director

Rob has been guiding brands through conception, launch, and growth for over 10 years. Starting in entertainment at CAA, Rob worked with celebrity and talent brands to create and expand their brands across CPG, lifestyle, beauty, entertainment, sports, tech and more. Rob then spent 2 years on the brand side, now back on the agency side leading Business Development at K&P, Rob continues to help brands realize their goals and drive growth with a keen understanding of to turn complex brand issues into a clear scope of work.

Joe Granato


Joe Granato is a creative director with a career focused on branding in New York City. From globally recognized brands, to launching new brands to market, he works closely with clients and colleagues to uncover ownable stories, craft unique identities, and build thoughtful design systems positioned for success. Joe has led teams at both branding and advertising agencies, and was a Senior Lecturer at The University of the Arts. In 2013, he was the recipient of the Armin Hofmann Award for Excellence in Graphic Design. He holds a BFA with honors in graphic design, with a minor in creative writing.

Minh Anh Vo Schuft


Minh Anh Vo Schuft is a creative director with a background in branding and typography.
She has worked both at agencies and in-house in New York City and has led projects at King & Partners in luxury hospitality, real estate and fashion, including Auberge Resorts Collection, Nemacolin, Aurora Anguilla, Skims, and JP Morgan Chase.
Her expertise is crafting thoughtful brands that come to life through meaningful physical activations with a focus on elevated print materials, packaging as well as signage systems. Minh Anh is originally from France and based in our Paris office. She studied Visual Communication in Paris at l’École Duperré and Typography in Brussels at La Cambre

Ruth Costello


Ruth is a creative director specializing in luxury and hospitality brand building. She has worked both at agencies and in-house, in London and New York, and has a broad expertise and skillset that has enabled her to craft globally-recognized brands and products. Previously, Ruth has held roles as Global Design Director at Soho House, leading the creative department as the company expanded its global offering; Creative Director at Eleven Madison Park and Eleven Madison Home; Creative Director at Life House Hotels. She has launched multiple hospitality projects including The Ned, Wildflower Farms, Soho Farmhouse, Dumbo House, and Soho Warehouse; and designed stage suits for Mick Jagger and tailored cycling clothing with Rapha.
Originally hailing from the UK, Ruth is now based in NYC.

Justin Grubbs


Justin excels at guiding and leading cross-functional teams in a dynamic environment. Justin has worked with us since 2011 and has launched the eCommerce sites and digital flagships of many prestige brands.  Justin works with clients to identify needs and architect technical solutions that will be delivered on-time and within budget, while enforcing the highest possible coding standards.

And importantly, a team of talented and experienced individuals that constantly question how we can do things differently, how we can do things better.

Join our team