Who We Are

Founded in 2010, Headquartered in New York City, Our Team Helps Our Global Clients Grow Their Businesses.

Tony King


Tony is widely regarded as one of the earliest pioneers of the luxury eCommerce and digital industry.  As Gucci Group’s eBusiness Director, Tony launched the first digital flagships for Gucci, Alexander McQueen, Stella McCartney, Yves Saint Laurent, and Bottega Veneta. The sites launched under Tony’s creative direction at Gucci Group were among the first eCommerce sites in the luxury sector, firmly establishing him as a digital luminary. In 2003 Tony founded Createthe Group, which quickly became the industry leader for fashion and luxury eCommerce, managing the digital presence for many global and luxury brands.

In 2009 Tony left Createthe Group and in 2010 started King & Partners, a digital agency focused on true collaborations with a curated group of exceptional brands. Tony has led King & Partners to evolve from a digital boutique agency into a full-fledged agency with a wide range of offerings including branding, advertising, marketing, technology and end-to-end eCommerce solutions.

In 2016 Tony was named one of WWD’s 10 Most In-Demand Execs in Digital Fashion and eCommerce.

Inii Kim


Inii started her career as a creative at Createthe Group, the first digital agency specializing in luxury, fashion and lifestyle sector. During her time at Createthe Group, she has successfully lead digital and eCommerce projects for brands such as Calvin Klein, Marc Jacobs, Theory, Stella McCartney and Balenciaga.

In 2010, Inii began a new chapter by co-founding King & Partners with Tony, with an aim to build an agency that produces exceptional quality work, fosters long term client relationships and has a focus on conversion. An expert at capturing a brand experience, Inii oversees all creative at King & Partners where she provides elegant, fresh and smart solutions for their clients including Surface Magazine, 3.1 Phillip Lim, Delpozo, Carolina Herrera, WGSN, Kenneth Cole, Faena and Edition Hotels.

Justin Grubbs


Our technology department is led by Justin Grubbs.  Justin excels at guiding and leading cross-functional teams in a dynamic environment. Justin has worked with us since 2011 and has launched the eCommerce sites of many prestige brands. Justin is responsible for leading the technology department. He works with clients to identify needs and architect technical solutions that will be delivered on-time and within budget, while enforcing the highest possible coding standards.

Nicole Braun Carrasco


Nicole is a creative operations executive with digital project management expertise, and joined King & Partners at its inception in 2010. She has been instrumental in creating our workflow methodologies and building a team culture that celebrates innovation and optimization. Her primary focus is to ensure our clients’ goals are achieved through well-defined project objectives and deliverables, with the highest quality execution and communication throughout. She leads the account management team, overseeing the development and production all agency projects, as well as manages daily operations.

She began her career as a studio assistant for the legendary fashion photographer, Arthur Elgort, and later as a freelance photographer. Her work has been published in The New York Times, Time Out New York and New York Magazine. She earned a Bachelor of Science from Boston University and a Certificate in Project Management from New York University.

Stephen Kalish


Stephen serves as an Associate Portfolio Manager and Partner at Phase Five Partners, and has been the Founder and CEO of a number of startups in both the technology and consumer areas.  Stephen was a Research Analyst at Goldman Sachs in both the Technology and‎ Retail Groups and holds a bachelors degree in politics. Stephen works closely with our customers to help them maximize their commercial opportunities.

And most importantly, a diverse team of talented and experienced individuals that constantly question how we can do things differently, how we can do things better.

Join our team