Tony and Inii King are the driving force behind King & Partners’ strategic and creative work, positioning and crafting many of the world’s most celebrated brands, projects and campaigns. Their roster includes LVMH, Auberge Collection, Four Seasons, The Boca Raton, Porsche, BDT & MSD Partners, Skims, JP Morgan Chase, Blue Bottle Coffee, Irvine Company, Related Ross, Fairmont Hotels and Resorts and many, many more. As partners, they have decades of collective expertise in strategic branding and creativity, from transforming legacy brands to shaping new ones, and helping ideas come to life from concept to completion. The Kings have brought unique global and cultural perspectives to the U.S. market, Asia, and Europe. Tony is originally from the UK, while Inii was raised in Seoul before they joined forces in New York. Together, Tony and Inii King create powerful identities and growth for brands and groups worldwide.
Stephen has been the president and CFO of King & Partners since 2016. His unique combination of data-driven financial expertise and business vision allow him to foresee trends, find unexpected commercial opportunities for our clients, and guide K&P to market success. Previously, he served as an associate portfolio manager and partner at Phase Five Partners, and he has been the founder and CEO of a number of technology and consumer startups. He was a research analyst at Goldman Sachs in both the Technology and Retail Groups, and he holds a bachelor’s degree in political science.
Erika is the COO of King & Partners, where she leads operations and oversees the agency’s portfolio of client relationships. Working closely with the Account Management team, she brings clarity and momentum to complex initiatives. Her previous brand-side experience gives her a valuable client perspective, allowing her to anticipate needs and build strong, trusted partnerships.
At King & Partners, Erika oversees several of the agency’s most prominent client relationships, including Auberge Collection, BDT & MSD Partners, and JPMorgan Chase. She holds a BA in Anthropology from McGill University and a Project Management Certificate from Cornell University. Erika is PMP certified and fluent in French.
Joe is an Executive Creative Director at King & Partners heading up our New York Office creative team. For more than a decade he has worked with some of the world’s best luxury brands, with a focus on hospitality, real estate, restaurant, and lifestyle. His extensive design and narrative storytelling background have helped him transform globally recognized brands and launch new brands to market for immediate success. Joe led all creative for The Boca Raton, Grand Wailea, and Four Seasons Naples, building cohesive identities and campaigns with the power to scale across channels and touchpoints while maintaining a premium, resort-level point of view. He works closely with clients and colleagues to uncover ownable stories, craft unique identities, and build thoughtful design systems. Joe has led teams at both branding and advertising agencies, and was a senior lecturer at multiple University graphic design departments.
Minh Anh is an Executive Creative Director with over twenty years of experience bringing top international brands to life in beautiful style. Her expertise is crafting thoughtful brands with meaningful physical activations and elevated print materials, packaging and signage systems. Originally from France, Minh Anh is based in King & Partners’ Paris office, where she has led projects in luxury hospitality, real estate and fashion including Fouqet’s, Auberge Collection, Nemacolin, Aurora Anguilla, Skims and JP Morgan Chase. She studied visual communication in Paris at l’École Duperré and typography in Brussels at La Cambre.
Ruth is an Executive Creative Director with a specialty in building luxury and hospitality brands. Her broad expertise and dynamic skill set were honed at agencies and in-house roles in London and New York. As global design director at Soho House, she led the creative department to historic success while the company expanded its global offering. In addition to launching hospitality projects including The Ned, Wildflower Farms, Soho Farmhouse, Dumbo House and Soho Warehouse, she has also designed stage suits for Mick Jagger and tailored cycling clothing with Rapha. Originally from the UK, Ruth is now based in NYC.
Katie Sidhu is Director of Business Development at King & Partners with 6+ years of experience across new business, client partnerships, and external affairs. She leads proposal strategy, writing, and pitch development for brands across hospitality, fashion, real estate, and consumer goods, partnering closely with K&P’s leadership team to shape scopes and timelines.
Katie holds a B.A. in Economics and Art History from Wellesley College and studied Public and International Economics at the University of Oxford, Worcester College. Bringing analytical rigor and strong editorial instincts, she helps translate ambitious business goals into clear, compelling narratives that align teams and drive decision-making.
Cheryl has led many of K&P’s most high-profile real estate and hospitality accounts, including The Boca Raton, Shell Bay, Four Seasons Naples, Four Seasons Maui, The Cove – Atlantis and Alila Hotels. She continues to oversee all work for The Boca Raton project, coordinating cross-functional teams across strategy, creative, digital, production and marketing to keep complex workstreams aligned and moving at pace. Her talent for managing multifaceted projects with demanding timelines has helped her build trusting, long-standing client relationships.
With over more than a decade of experience, she has honed a broad set of skills spanning strategy, branding, campaign execution, marketing and production. Cheryl holds a bachelor’s degree in advertising and public relations from the University of Central Florida and lives in South Florida.
Maddy is an Account Director based in the King & Partners Paris office. Balancing big picture thinking with efficient project management, she strives to create deep and lasting partnerships with project teams that cultivate high-quality, inspiring work.
With over 7 years of experience at K&P, she has worked across real estate, hospitality, and lifestyle with renowned clients such as JP Morgan Chase (US Open, Paris 2024 Olympics, Sapphire Reserve, Private Client & Travel), BDT & MSD Partners (The Knox), and Accor (Fairmont Hotels & Resorts).
She holds a bachelor’s degree in Marketing and Sustainable Business from Fordham University and speaks French at a B2 level.
Maya is an Account Director at King & Partners, with over 8 years of experience leading branding, digital and marketing projects across the hospitality, e-commerce and lifestyle sectors. She brings a collaborative approach to managing multifaceted projects, working across client and cross-functional teams to bring ideas from strategy and concept through to execution of product launches and marketing campaigns. Her portfolio at K&P includes clients such as Beemok Hospitality Collection, MML, and The Mark Hotel.
Maya holds a Bachelor’s degree in Communications & Advertising from Boston University.
Zoe is an Account Director at King & Partners, managing branding and marketing projects across the hospitality, real estate and consumer spaces. Her clients have included Abercrombie & Kent, Gurney’s Resorts, Wynn Resorts and The WELL.
With over a decade of experience on both the agency and brand side, Zoe excels at collaborating cross-functionally to deliver successful brand campaigns and accelerate growth. Her dual background in brand and performance marketing allows her to approach every client both strategically and creatively.
Zoe holds a B.A. in Communications from the University of Maryland.
Erik brings over a decade of experience as a client services leader, delivering category-spanning business growth through global brand campaigns, integrated marketing strategy, content production and experiential activations. He prides himself on cultivating trusted client relationships and helping brands translate creative vision into tangible, real-world results.
Erik holds a BA from Columbia University. Outside the office, he is a community arts organizer in Brooklyn.
Anna is an Account Director at King & Partners with over 10 years of experience leading multidisciplinary teams across brand design and production. Her work spans hospitality, real estate, consumer brands, and fashion. She builds strong client relationships and brings clarity and momentum to projects from strategy through execution.
With a curious and driven approach, Anna excels at connecting big-picture thinking with the details that bring a project to life.
Anna holds a B.S. in Management and Business from Skidmore College.
Danny is a strategy director with almost a decade of experience working with world-renowned brands. His background at top consulting firms across various industries has given him a passion for uncovering whitespace opportunities, delivering powerful positionings, and crafting ownable identities that enable brands to excel within their category and beyond. He brings that expertise to many of K&P’s accounts, including Irvine Company, the KRE Group, DLF Limited, Mast Capital and The Cove. Danny received a BA with honors in politics and philosophy from the University of Auckland in his home country of New Zealand.
With more than a decade of digital marketing experience in DTC, fashion and hospitality, Sergi has proven expertise driving efficient, scalable, and creative customer acquisition strategies. He crafts effective digital growth campaigns, paid media plans, budgets and strategies that drive awareness and accelerate conversions beyond our clients’ revenue goals. At King & Partners, Sergi has contributed to projects for clients including Nemacolin, The Cove, Olara, Grand Wailea, Hotel Del Coronado, and Gurney’s Resorts. He holds a bachelor’s degree from the University of Barcelona and a master’s degree from the University of Applied Sciences Utrecht.
Justin is the CTO of King & Partners, where he leads our technology department. Since 2011, he has helped K&P launch beautiful, high-performance eCommerce sites, digital flagships, and apps for many prestige brands. With a BFA in film and television production and a computer applications minor from NYU, Justin has a rare gift for communicating complex technological concepts clearly and efficiently. He works closely with clients to identify their needs and engineer robust, creative solutions. He takes particular pride in delivering projects on time, within budget and to the highest possible coding standards.
And importantly, a team of talented and experienced individuals that constantly question how we can do things differently, how we can do things better.