Tony is widely regarded as a branding and digital expert. As Gucci Group’s eBusiness Director, Tony launched the first eCommerce flagships for Gucci, Alexander McQueen, Stella McCartney, Yves Saint Laurent, and Bottega Veneta. The sites launched under Tony’s creative direction at Gucci Group were among the first eCommerce sites in the luxury sector, firmly establishing him as a digital luminary. In 2003 Tony founded Createthe Group, which quickly became the industry leader for fashion and luxury eCommerce, managing the digital presence for many global and luxury brands.
In 2009 Tony left Createthe Group and in 2010 started King & Partners, an agency focused on true collaborations with a curated group of exceptional brands. Tony has led King & Partners to evolve from a digital boutique agency into a full-fledged agency with a wide range of offerings including strategy, branding, advertising, marketing, technology and end-to-end eCommerce solutions.
In 2016 Tony was named one of WWD’s 10 Most In-Demand Execs in Fashion and eCommerce.
Inii started her career as a creative at Createthe Group, the first digital agency specializing in luxury, fashion and lifestyle sector. During her time at Createthe Group, she has successfully lead digital and eCommerce projects for brands such as Calvin Klein, Marc Jacobs, Theory, Stella McCartney and Balenciaga.
In 2010, Inii began a new chapter by co-founding King & Partners with Tony, with an aim to build an agency that produces exceptional quality work, fosters long term client relationships and has a focus on conversion. An expert at capturing a brand experience, Inii oversees all creative at King & Partners where she provides elegant, fresh and smart solutions for their clients including Auberge Resorts Collection, 3.1 Phillip Lim, Delpozo, Carolina Herrera, WGSN, Kenneth Cole, Faena and Edition Hotels.
Our technology department is led by Justin Grubbs. Justin excels at guiding and leading cross-functional teams in a dynamic environment. Justin has worked with us since 2011 and has launched the eCommerce sites of many prestige brands. Justin is responsible for leading the technology department. He works with clients to identify needs and architect technical solutions that will be delivered on-time and within budget, while enforcing the highest possible coding standards.
With over 10 years of professional experience within the interactive design industry, Dan joined King & Partners in 2011 and also previously worked at Tony’s previous agency – Createthe Group. His skill set focuses on art direction, interaction design and UX. Innovative and strategic in thinking, an expert in building brand experience and developing solutions to reach target markets for exceptional brands.
Joe Granato is a graphic designer with a career focused on branding in New York City. From globally recognized brands, to launching new brands to market, he works closely with clients and colleagues to uncover ownable stories, craft unique identities, and build thoughtful design systems positioned for success. Joe has led teams at both branding and advertising agencies, and was a Senior Lecturer at The University of the Arts. In 2013, he was the recipient of the Armin Hofmann Award for Excellence in Graphic Design. He holds a BFA with honors in graphic design, with a minor in creative writing. Joe joined King & Partners as Design Director in 2019.
Elif joined King & Partners in 2017 as Director of Technical Operations. Previously, she had worked with Tony at Createthe Group as a Technical Project Manager where she managed and led a team of developers and QA analysts on technical implementations and integrations with third parties. Elif has experience with many prestige brands. She excels leading and guiding cross-functional teams in a dynamic environment and acts as the liaison between business and product owners and technology teams.
At King & Partners, Elif is responsible for improving technology operations by defining processes around technology deliverables, supporting Account Managers with technical deliverables, and helping clients understand technical aspects of the projects and timelines, milestones, and risks.
Erika is Account Director for King & Partners, overseeing the account management team. She excels in managing large-scale projects with multiple, complex delivery pipelines.
Before joining King & Partners in 2017, Erika worked in London as Project Manger where she oversaw the content creation and subsequent delivery of print and digital ad campaigns for Gucci, Coty and Zara. Her previous experience working in-house at eCommerce fashion retailers SSENSE and Totokaelo overseeing content production processes, branding, campaigns, digital and marketing initiatives ensures she understands client needs and works to facilitate a smooth project flow with client teams.
Erika holds a B.A. in Anthropology from McGill University and speaks French fluently.
And most importantly, a diverse team of talented and experienced individuals that constantly question how we can do things differently, how we can do things better.Join our team