News

September 30, 2020

Ten Years Old!

When Inii and I started King & Partners, we had a clear goal to grow in a considered and thoughtful way,  always offering services when we can do it well with the best team. Today, we deliver services across fashion,…

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August 24, 2020

From Awareness To Conversion

After 10 years of creating brands and helping brands transform, we became frustrated with marketing agencies who don’t think beyond promotions and numbers. We set out to build a team of marketing experts who can propel growth while communication brand…

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July 14, 2020

Think Commerce

We took a look at a few trends and moments that will define what’s next in commerce…

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May 5, 2020

Think Technology

If you follow eCommerce and CMS platforms then you’ve heard of a buzzed-about technology approach over and over again…headless.

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May 5, 2020

Vandewater

King & Partners has been engaged by Savanah to ideate and create campaigns and messaging for the Vandewater building in NYC.

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May 5, 2020

Nemacolin Woodlands Resort

King & Partners is happy to announce we are Agency of Record for the Nemacolin Woodlands Resort.

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May 5, 2020

The XI

King & Partners has been engaged by HFZ to ideate and create campaigns and messaging for The XI building in NYC.

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May 5, 2020

Dee Ocleppo

King & Partners is happy is thrilled to be working with Dee and Tommy Hilfiger on the relaunch of Dee Ocleppo.

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May 5, 2020

The Boca Raton Resort and Club

King & Partners is happy to announce we are Agency of Record for the Boca Raton Resort and Club.

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May 5, 2020

Skims

King & Partners is happy to extend our partnership with Skims.

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April 21, 2020

Think Hospitality

As hotels close temporarily and customers seek solitude at home, hotel brands now have an opportunity to hit pause and reset. While your rooms may be closed, your brand is always open. Use this time to remind people what your brand stands for.

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March 30, 2020

Think Strategically

Sensitive moments like these are when brands have the biggest opportunity to win customer's hearts and long-term loyalty. However, communication has to be strategic and thoughtful, balanced between empathy and strategy, brain and heart.

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March 24, 2020

Sies Marjan

King & Partners is happy to announce our partnership with Sies Marjan

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March 9, 2020

Good American

King & Partners is happy to announce our partnership with Good American.

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February 18, 2020

Vogue Business — Why Modelling Giant Elite is Building a Fashion Brand

“Companies like Elite are looking at what’s happening and trying to get ahead of it – it’s going from beyond just being behind an image to being behind the product,” says King. “It makes sense.”

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February 18, 2020

Business of Fashion — The New Rules for Going Direct-to-Consumer

Boomers and Gen X are digitally savvy and are more interested in new brands than they are given credit for.

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February 12, 2020

Harvard Business Review — It’s Not All About Digital

Why catalogs are making a comeback.

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November 22, 2019

WWD – The break up of Nike & Amazon

A great example of a brand prioritizing long-term brand strength ahead of short-term transactions.

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February 27, 2019

Official Shopify Plus Partner

We’re now an official Shopify Plus Partner agency. More to come soon on this exciting partnership.   https://www.shopify.com/plus/partners/king-partners…

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December 19, 2018

A look back on 2018

Once again, 2018 has been an excellent year of steady growth, expansion of services, great new clients and the addition of talented team members.

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December 3, 2018

Age of Ideas: Digital Luxury: Past, Present, & Future

It was the early 2000s and the feeling, service, and eye-popping stores that made brands like Louis Vuitton, Gucci, and Chanel extraordinary had yet to arrive online. A couple of years earlier, a young Brit named Anthony King had convinced the London-based agency Online Magic to move him to New York. While he spent his days working on websites for companies like British Airways and Compaq Computers, his nights and weekends were spent at clubs and restaurants downtown. Many of the friends he made were in the fashion industry. Eventually, Tony, as he’s known today, started helping out his friends on the side. He’d translate their fashion businesses and portfolios into websites, explaining to them the ins and outs of the digital world. One day his side projects would find their way onto the screen of one of the higher-ups at Gucci Group and he was asked him to come in for a meeting. After a few discussions, Tony was offered to come on board full time to develop Gucci’s first foray into e-commerce. Tony jumped at the opportunity.


https://theageofideas.com/digital-luxury-past-present-future/

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October 12, 2018

Creating New Brands

We’ve launched dozens of new businesses across many categories.

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August 19, 2018

Our work with Shopify

For the last two years we have been building and maintaining Shopify eCommerce sites.

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May 11, 2018

The Loose Threads Podcast

We talk with founder Tony King about his long career in helping brands embrace eCommerce and what it’s like working with a new crop of brands while maintaining integrity and control. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

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April 13, 2018

What’s New on Sellect 2.9

As part of our Sellect 2.9 release we have launched an entirely new checkout flow, and multiple UX workflow improvements.

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May 2, 2017

WWD: The 10 Most In-Demand Execs in Digital Fashion and eCommerce

Tony King, CEO and Founder of King & Partners named as one of WWD's top ten innovators in the digital and eCommerce space.

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May 2, 2017

Our Partnership with Hearst

“We’re incredibly excited to add K&P and Sellect to our carefully-vetted list of strategic technology partners. Enterprises that integrate Sellect into their web properties will see an immediate jump in shopping cart activity and productivity.”

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