After 10 years of creating brands and helping brands transform, we became frustrated with marketing agencies who don’t think beyond promotions and numbers. We set out to build a team of marketing experts who can propel growth while communication brand…
“Companies like Elite are looking at what’s happening and trying to get ahead of it – it’s going from beyond just being behind an image to being behind the product,” says King. “It makes sense.”
Boomers and Gen X are digitally savvy and are more interested in new brands than they are given credit for.
Why catalogs are making a comeback.
It was the early 2000s and the feeling, service, and eye-popping stores that made brands like Louis Vuitton, Gucci, and Chanel extraordinary had yet to arrive online. A couple of years earlier, a young Brit named Anthony King had convinced the London-based agency Online Magic to move him to New York. While he spent his days working on websites for companies like British Airways and Compaq Computers, his nights and weekends were spent at clubs and restaurants downtown. Many of the friends he made were in the fashion industry. Eventually, Tony, as he’s known today, started helping out his friends on the side. He’d translate their fashion businesses and portfolios into websites, explaining to them the ins and outs of the digital world. One day his side projects would find their way onto the screen of one of the higher-ups at Gucci Group and he was asked him to come in for a meeting. After a few discussions, Tony was offered to come on board full time to develop Gucci’s first foray into e-commerce. Tony jumped at the opportunity.
We talk with founder Tony King about his long career in helping brands embrace eCommerce and what it’s like working with a new crop of brands while maintaining integrity and control. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.
Tony King, CEO and Founder of King & Partners named as one of WWD's top ten innovators in the digital and eCommerce space.