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Our Partnership with Hearst

May 2, 2017

Tower Digital Agency, a Hearst Digital Agency, today announced an alliance with King & Partners/Sellect, an e-commerce technology firm and located in New York City.

Sellect is an end-to-end eCommerce solution created around the Sellect eCommerce platform designed initially for the fashion eCommerce market, but applicable to a variety of business verticals. The platform functionality allows brands to track in real-time the status of all orders, from placement to payment to fulfillment and delivery, and if necessary, to return and refund. Its dashboard feature gives instant insight into each region of an online store’s performance. Content is easily updated with a simple-to-use drag-and-drop interface. Versatile and scalable, Sellect users can create pages for eCommerce, branded content and social media, with the ability to use still images or videography. The Sellect platform can integrate with social media platforms as well, including but not limited to Facebook, Twitter, Pinterest, Instagram, Google+ and YouTube. Sellect imports social content automatically, and easily connects social content to product detail pages, thus making your social content shoppable.

Emarketer reported that 2014 US eCommerce retail revenues equaled $305.65 billion, 15.7% of the world’s total. Sellect is uniquely positioned to facilitate such online transactions in 2015 and beyond.

Tower Digital Agency, a Hearst Digital Agency, a full-service media buying, marketing and creative agency, intends to offer the Sellect platform to eligible advertisers, and reciprocally, provide marketing services to current Sellect clients.

Tower’s SVP Anthony Fasanella commented, “We’re incredibly excited to add Sellect to our carefully-vetted list of strategic technology partners. Enterprises that integrate Sellect into their web properties will see an immediate jump in shopping cart activity and productivity.”

“To have a media powerhouse like Hearst as an ally certainly can’t be underestimated,” noted K&P/Sellect CEO and Founder Tony King. “We’re honored to be chosen, and expect nothing but win-wins moving forward.”