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Harvard Business Review — It’s Not All About Digital

February 12, 2020

Despite two decades of email and social media marketing, and the digitization of the consumer experience, catalog mailings have been steadily increasing since 2015. What’s more is that consumers are surprisingly enthusiastic about receiving them – response rates from catalogs have increased by 170% from 2004 to 2018. The effects are not just confined to digital laggards who do not go online – in fact, there’s evidence that Millennials are particularly interested in catalogs they receive in the mail.

King & Partners works with Todd Snyder – we strategized and designed a completely new direction for their quarterly catalog to evolve them from product catalogs to a sought after source of style advice. The new catalogs are generating positive responses and increased sales, and we are continuing more initiatives with Todd Snyder team to establish the brand as a destination for great style.

Why Catalogs Are Making a Comeback — Harvard Business Review