A Global Social Campaign
Kate Spade is the leading example of fabulous and fanciful fashion, the ideal formula of beautiful products and fantastical concepts with goods that represent both quality and whimsy.
Customers have strong expectations for what makes Kate Spade New York the iconic brand that it is. To amplify the new product development – a digital, consumer-led campaign inspires devotees and engages new customers.
The multi-faceted campaign highlights those in the participant’s circle who inspire them. Not only does this influence the recipient, but allows them to privately share with the ones they love and respect, and if they wish, publicly share on social media. The campaign also evolves into inspiration-based initiatives which would ask the audience to state how the Kate Spade brand empowers them.