Noelle Wolf

Mindfully Launching a Modern Intimates Brand

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Lingerie for The Female Gaze

Founded in 2018 by philanthropist, producer, and former fashion publicist Noelle Wolf, the eponymous London-based brand is set to rewrite the modern woman’s relationship with lingerie.


A brand that resonates with offbeat, self-assured women — the bold color palette, dramatic logo, and striking imagery command attention and indicate singularity.


Powered by our custom platform Sellect, we created a truly bespoke digital experience for Noelle Wolf utilizing a modular approach to content, custom fit tools, and natural language filters.

Customer Acquisition

Working with our partner Hearst, we continue to help on creative and strategy for customer acquisition across paid social, SEO, SEM, and display.

We've been very happy with our partnership with King & Partners. The attention to detail has been impressive across all areas, from branding and UX design to technology and project management.

Ris Fatah, CEO - Noelle Wolf