A new activewear and lifestyle brand from Bloch, famous for its heritage of dancewear innovation, Bloch delivers wear anywhere attire for those making moves.
King & Partners was brought on to develop brand strategy, tone of voice, branding, campaign direction, advertising, packaging, marketing, and of course launch eCommerce.
We continue to develop and lead campaign strategy, social media and influencer management, marketing, eCommerce, and overall creative direction.
Together with our collaborative clients at Bloch, we have forged a successful partnership.
Strategy & Branding
The new brand positioning: For your every move. The new brand mission: Attire as dynamic as the women who wear us.
Bloch is always in motion, constantly evolving, innovating, and delivering fresh product drops.
Campaign
To launch the brand and introduce all to the world of Bloch, we created and directed a full brand campaign.
Website
King & Partners collaborated with the Bloch team to develop a globally adaptable digital brand experience that seamlessly blends eye-catching editorial content with a compelling, commerce-forward approach.
Ongoing eCommerce management and optimization, as well as fresh product drops keep the website as dynamic as the brand itself.
Social Media & Influencer Strategy
King & Partners is leading and managing Bloch’s social media and influencer strategies.
Thoughtfully curated, Bloch’s social media is designed to inspire and invite audiences to explore our active lifestyle, at the intersection of form and function.
Digital Marketing
King & Partners is also proud to be leading and managing Bloch’s digital marketing and email strategy.
From Paid Social and SEO optimizations to Paid Search and email campaigns, our team is always working to ensure the brand vision is consistently carried across channels, driving brand awareness, qualified engagement, and, ultimately, sales.
Consistently applying learnings and adapting to develop next-level creative for a brand that helps its customers reach the next level in the studio and beyond, we embrace a dynamic approach to market Bloch.
“Working with King & Partners has been an exciting and seamless journey. We were originally looking for a branding/creative agency who could help us achieve what our vision was. Instead, we found a partner who brought all the expertise under one roof to help build a new brand whilst connecting to our heritage roots.
King & Partners executed the vision perfectly and provided nothing short of exceptional quality in the work that they delivered. Working closely with Inii and her team, we felt that King and Partners were an extension of our internal team (and family) and delivered what was promised and beyond”.
Christopher Ashjian, Bloch International
