Graceful Innovation

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In Search of the Rare, the Beautiful, and the Enduring.

Founded by Caitlin Mociun, Mociun is a fine jewelry brand known for one-of-a-kind pieces with rare diamonds and gemstones, also offering an edited selection of objects and home goods.

All New

King & Partners was assigned to strategize, design, and replatform, refreshing art direction and photography as well as brand typography, and migrate the site from BigCommerce to Shopify Plus.

Art Direction

A highly visual new site design needed beautiful new assets. Strong art direction that reflects Mociun’s elevated sensibility and isn’t too polished or rigid was one of the key elements in this project.

Sophisticated & Sustainable System

We carefully designed and developed a set of adjustable page modules that allow our client to easily update the site and create new layouts as needed.