Art Direction and eCommerce Design

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eCommerce excellence for a cult denim brand.

An instant hit in the fashion community,¬†FRAME has gone from must-have denim to a full selection of separates, all with the label’s Cali-Brit brand of cool.


We redesigned the eCommerce experience to focus on the customer journey, guiding them to the right product at the right time.

A Guided Journey

Natural-language forms and clear fit differentiation transform the typically frustrating task of shopping for jeans online into a friendly, feel-good experience.

Sticky Product Pages

Product detail pages are designed with purchase confidence in mind. Add to Bag, price, and size stick to the top of the page while scrolling to see product images and additional detail.