A connected way of life like nothing else.

Between the bustle of West Hollywood and the casual cool scenes of East LA, 5420 Sunset sets the scene for a new kind of LA lifestyle. Located on the iconic Sunset Boulevard, 5420 Sunset offers a covetable mix of culture, creative personality, and classic Hollywood views complete with a buzzy atmosphere and multidimensional design–every detail in-step with the diverse needs, interests, and desires of its vibrant community. King & Partners developed the strategy, positioning, naming, branding, collateral, and signage for this timeless yet fresh LA residence–inspiring a connected way of life like nothing else.