Founded by Zara Terez Tisch in NYC, Terez makes women’s activewear that is always fun filled and high energy. A brand that exists to spread joy throughout the world, Terez was in need of a full brand transformation including a fresh, new visual rebrand and an impactful, playful site design and build. King & Partners worked closely with the Terez team to define the brand’s next era and to create a whole new Terez universe.
The new visual identity represents the bold, bright vision of Terez while reflecting joyful connectivity among all. Geometric, vibrant, fresh, and colorful, the new branding speaks to a new chapter of Terez—a new era of joy, movement, and connection.
The new Terez.com seamlessly balances an immersive, branded experience, and a strong focus on conversion. After a thorough review of analytics and in-depth discovery sessions with Terez team members, we designed and built a universe that let the products shine through impactful filters, helpful fabric information, and sharp mobile experience.