How can we effectively introduce a completely new way of flying?
Surf Air is the first private air travel club of its kind offering all-you-can-fly service for one monthly fee, providing members—entrepreneurs and frequent regional travelers—with an effortless flying experience that saves valuable time with every trip.
With one simple scrolling experience, we summarized the key benefits of Surf Air – the price, time savings, and destinations.
A major advantage of flying Surf Air is the time saved on every flight.
We effectively summarized this with an interactive feature that easily and clearly weighs the commercial airline experience against the Surf Air experience.
We integrated the site with FlightAware to show real-time data, such as number of planes and passengers flying, and the live flight schedule.
Surf Air is a community of interesting people, all with their own stories and favorite destinations. We felt this was important to show on the website to build brand positioning.
We developed a content strategy that highlights the Surf Air point of view.
Surf Report is a digital magazine with content exploring people, places, stories and news.
Destinations provide airport-specific information and highlight the brand’s recommended places to eat, drink, stay and visit.
The Surf Air app is the primary tool used by members to check schedules and book flights.
We designed the app to look and behave as the website does, with high usability for a quick, frictionless experience.