Rebranding a Historic Hotel
Nestled among leafy avenues, world-class boutiques and exceptional dining, The Fairfax at Embassy Row, Washington, D.C. is a haven of refinement in the heart of Dupont Circle, one of Washington’s most vibrant neighborhoods.
King & Partners embarked on a project with Fairfax Hotels to create a new brand identity.
As part of our branding strategy, we created a new logo, typeface and color palette and developed brand guidelines to reflect the spirit of the Fairfax Hotels.
The new Fairfax hotel logo feels confident, established yet modern.
We then branded the restaurant,
the grab-n-go market, and the library.
We designed all collateral including hotel and staff business cards, stationary, key cards, door hangers, gift cards and sleeve, luggage and valet parking tags, envelopes, coasters, stamps, menus and letterhead.