A Legend Returns

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A legend returns as Torrisi is reborn in the iconic Puck Building on Mulberry Street, a stone’s throw from the restaurant’s original location that put Major Food Group on the map. A grand New York destination, Torrisi features a bustling bar, two dining rooms, and a menu inspired by our neighborhood of Little Italy and the city’s beloved culinary traditions.

King & Partners refreshed the identity and developed a reimagined suite of collateral and packaging, as well as every possible touchpoint, from elaborate cake boxes adorned with iconic green ribbon, to classic cookie tins, from delicate gold foil detailing, to custom patterns inspired by vintage Italian tile work.