Since it launched in 1990, Steve Madden has become a footwear and fashion legend. King & Partners was brought onto Steve Madden and tasked with the challenge of bringing a “cool factor” to the brand.

We delivered a new strategy, positioning, creative direction and marketing strategy, and then delivered a bold new F/W 2023 campaign that harnessed the brand’s power and communicated its values to global audiences. The campaign appeared across paid media channels including CTV and highly visible out-of-home placements across New York City. Together with the Steve Madden team, we’ve ushered in a new era for an iconic name.