For four decades, Italian-founded and family-owned luxury intimates brand Cosabella has consistently challenged the industry to embrace every shape, identity, age, and life moment. A proud heritage brand, Cosabella was in need of a full brand transformation to better reflect their inclusive brand ethos and reach an expanding audience.

King & Partners worked closely with the Cosabella team to evolve the brand holistically—thoughtfully crafting a new brand strategy, visual identity, packaging design, website experience, campaign art direction, and social media and marketing strategies.  Campaign shot by Kat Irlin.

From inspiring social content and strategic product naming systems that help customers find their perfect fit to artful unboxing moments, King & Partners completely reimagined every step of the customer journey to be as thoughtfully crafted as the intimates themselves and resonate with Cosabella’s growing community.