Developed by Witkoff and Access Industries and designed by Bjarke Ingels Group, One High Line offers luxury residences set above New York’s celebrated High Line.
King & Partners developed a strategy, positioning and brand identity that places emphasis on One High Line’s beautiful architecture, innovation, and unrivaled location with a brand positioning of “Where The High Line Meets The Hudson River ”.
A warm confidence exudes from One High Line, with cream and green illustrations bringing the nearby nature into the forefront of the brand’s identity. The campaign language is executed in a minimal style that seamlessly lives alongside alluring, considered renders and photography across both digital and print advertising, social media and website.
The team at King & Partners have the ability to create highly aspirational yet very likable brand identities and personalities. With their help we have launched brands like One High Line and they’ve delivered visual identities, content, collateral and websites that have resonated with a luxury consumer as well achieving massive commercial success - a balance that is often hard to get right.
Alex Witkoff , Witkoff, Co-Chief Executive Officer
