One High Line

Where The High Line Meets The Hudson River

Scroll for details

Developed by Witkoff and Access Industries and designed by Bjarke Ingels Group, One High Line offers luxury residences set above New York’s celebrated High Line.

King & Partners developed a strategy, positioning and brand identity that places emphasis on One High Line’s beautiful architecture, innovation, and unrivaled location with a brand positioning of “Where The High Line Meets The Hudson River ”.

A warm confidence exudes from One High Line, with cream and green illustrations bringing the nearby nature into the forefront of the brand’s identity.  The campaign language is executed in a minimal style that seamlessly lives alongside alluring, considered renders and photography across both digital and print advertising, social media and website.