Developed by Witkoff and Access Industries and designed by Bjarke Ingels Group, One High Line offers luxury residences set above New York’s celebrated High Line.

King & Partners developed a strategy, positioning and brand identity that places emphasis on One High Line’s beautiful architecture, innovation, and unrivaled location with a brand positioning of “Where The High Line Meets The Hudson River ”.

A warm confidence exudes from One High Line, with cream and green illustrations bringing the nearby nature into the forefront of the brand’s identity.  The campaign language is executed in a minimal style that seamlessly lives alongside alluring, considered renders and photography across both digital and print advertising, social media and website.