Located in one of New York’s most exciting neighborhoods, Lyra offers a vibrant and social residential community for a youthful audience with elevated taste. Combining an ultra-convenient location, with stunning Hudson River views and an enviable list of amenities, Lyra provides a hassle-free home to accommodate work, relaxation, and play.

King & Partners developed the strategy, positioning, naming, branding, campaign, collateral, and signage for the Midtown West residences inspired by the views of the sparkling skyline of New York and beyond.