Aurora Anguilla debuted with an invigorating new positioning and brand to embark on its most exciting chapter yet.
Formerly CuisinArt Golf Resort & Spa, this idyllic property now operates under a unique brand vision that keeps Anguilla the main focus while creating a refreshing new way to experience this impeccable property.
As part of a total brand transformation, King & Partners developed brand strategy, audience personas, tone of voice, visual identities, naming hierarchy, and design to bring the vision to life. We are so pleased to share this resolute and wholly welcoming Aurora Anguilla with the world.
Developing streamlined accommodation names and hierarchy, key icons, colors, and messaging for each, we created a suite of brands under Aurora Anguilla for their golf, airline, spa and products.
We delivered a website that’s emotionally evocative, creating a destination that highlights the new fresh brand, poetic tone of voice, and rich imagery throughout to share Aurora’s allure with visitors.
We created campaigns for print and digital that mix panoramic views of the resort paired with images showcasing the feeling of spending time at Aurora.
We developed naming, branding, and storytelling for all of Aurora’s F&B outlets. Each outlet has a unique sensibility and inspiration, but all are colorful, fresh, and tell the larger story of feeling authentically Anguilla.