The Cays is a collection of private villas along the glistening Bahamian shores of The Abaco Club. A vision of blue brought to life by Southworth Development in partnership with world-renowned designers VITA and AvroKO.

Joining the team of visionaries, King & Partners was brought on to develop the campaign strategy and brand identity that pays tribute to the beauty of this untouched paradise in a way that invites residents to “Discover the Spirit of Bahamian Living”.

Staying true to the relaxed and vibrant essence of The Abaco Club, The Cays is a refined take on laidback luxury inspired by the villas’ stunning location on the water’s edge.

We are thrilled to continue our relationship with Southworth Development to transform their brand and collection of private clubs around the world.