The second campaign in King & Partner’s ongoing collaboration with Steve Madden,
The Perfect Pair.

We concepted, creative directed, and shot the first in a series of campaigns around a simple concept: Two people. Two styles. One special bond.

While they may be different generations or distinct personalities with polar opposite styles, they are brought together by their love for fashion and each other. This campaign features Lori Laughlin and Olivia Jade in New York City.

Creative Direction: King & Partners / Inii King
Director: Marissa Velez
DP: Pete Konczal
Photographer: Hans Neumann
Production: Group Thrpy
Stylist: Lauren Rosenfeld
Senior Stylist: Lydia Binford
Hair: Takayoshi Tsukisawa
Makeup: Yumi Lee