The Shea Butter Campaign

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Celebrating curls and waves with our FEKKAI campaign.

Founded by renown celebrity hairstylist, Frédéric Fekkai, FEKKAI has built a legacy and quality that no one else can claim in the hair space.

The new era of FEKKAI features an evolved, expanded brand vision. With the launch of the Shea Butter line, FEKKAI had the opportunity to reach a new audience that often feels unheard in the hair care space.

Our launch campaign is strategic and thoughtful. A holistic campaign that includes enticing visuals, a personal touch, strategic partnerships, and an influencer focus are all the makings for a strong product release.   Women (and men) are inspired to be their natural, authentic selves – whatever that means to them. With this campaign, we aim to show that being authentic to your true self is beautiful.