Auberge Resorts Collection

Soulful Luxury

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Unforgettable Experiences in Storied Destinations

Founded in 1998 in Napa Valley, Auberge Resorts Collection has created a timeless collection of exceptional properties globally, each with its own distinctive character that assures a memorable experience.

After a rigorous pitch process involving 30+ agencies, King & Partners was chosen as Auberge Resorts Collection’s agency of record for branding, digital and content.

Brand Refresh

We launched a new visual identity that maintains the soul of Auberge Resorts Collection and its unique properties, with added freshness and relevance.

Content Creation

Our goal was emotion before information – King & Partners established an overarching creative direction that represents the light, warmth and life of Auberge Resorts Collection, followed by a thorough audit of all existing assets for all resorts, identifying asset needs for each hotel. We then creative directed a specific mood for each resort, as well as casting and styling direction and finally helped to select production partners to work with us on the shoots.

Brand Home

As a central hub of Auberge Resorts Collection, offers an immersive experience designed for various ways of browsing resorts – by experience, destination or occasion.

Cinematic landing on each resort’s homepage captures the essence of each destination and sets a distinctive mood.

Experience First

Experience becomes the focal point of the new site. It’s all about what you can do, when it comes to modern travelers.

Immersive experience for accommodation section that transports viewers the destination. Again, emotion before information.


Making sure all elements feel cohesive with the new look & feel, we also created maps for all resorts, injecting the warm, soft feel to informational graphics.

Robust & Modular Technology

New sites are built upon robust CMS using Bedrock WordPress for managing content across 25+ resort websites. We achieved this through an extremely modular approach where templates are broken down into components that can be flexibly arranged and customized to create unique layouts.

"As a luxury brand, our new visual identity and website needed to capture the uniqueness of the Auberge Resorts Collection portfolio of properties, provide intuitive navigation to drive engagement and deliver financial results. With Tony, Inii and their talented team, they have delivered a brand and website that have delivered across all of these goals. We have appreciated King & Partner's thoughtful approach and dedicated commitment to this important launch for the brand."

Mike Minchin, Chief Marketing Officer - Auberge Resorts Collection