A fashion line with a signature ‘East meets West’ aesthetic, founder Hanako Maeda sources inspiration from her upbringing spent between Tokyo and New York City to create modern, yet timeless collections for ADEAM. King & Partners worked closely with Hanako and the Adeam team to design and build an elegant site for the brand and currently manage and lead marketing across paid social advertising and email.
From seamlessly integrating video and editorial content to providing storytelling within product detail pages, the brand new ADEAM.com immerses audiences into the world of ADEAM. Always a balance of commerce and brand vision, the digital destination reflects the elegance, intricacy, and modern elements of ADEAM.
Extending beyond the new site, King & Partners is leading and managing marketing strategy across all paid social advertising and email. Whether introducing ADEAM to new targeted markets or creating and testing email creative to build a qualified audience, our team is ensuring the ADEAM brand vision is consistently told across channels. In addition, our eCommerce team expertly manages and merchandises product while monitoring the site daily to ensure an impactful experience.