Patricia Nash creates collections of bags, shoes and jewelry for women and men, inspired by travels and fond memories of cherished people and places.
Our assignment was to put the brand in the hands of the passionate brand, marketing and eCommerce experts at King & Partners, as well as move them off of Magento and onto Shopify Plus. That migration included product data, customer data and a completely new look at all technology integrations. We then moved into art direction of content, new design and UX for the entire site and as well as emails, social and digital marketing.
Patricia Nash partnered with King & Partners to migrate their eCommerce site from Magento to Shopify Plus, as well as to refine the customer journey and elevate the brand experience in general.
As the first step, we successfully migrated the 4+ year old eCommerce site from Magento II to Shopify Plus. Following the migration, we introduced new homepage and navigation designs, giving an immediate lift to the site’s look & feel. We then moved onto the product listing pages, adding smart filters and relevant brand content alongside products. The product detail pages take product discovery to new heights with detailed imagery, an abundance of product detail and customer reviews.
We designed a robust email campaign, this campaign combines the art of storytelling with a clever approach to cart abandonment, product reminders and promotional offers.
Our full-service internal eCommerce management service takes care of product imports, content refreshes, site optimization recommendations, promotional calendar support and site performance analysis.
We carefully strategized and created a robust digital marketing program. Our work on social, emails, banners and performance marketing strategies have been making a big push to promote the new, elevated Patricia Nash.