Patricia Nash creates collections of bags, shoes and jewelry for women and men, inspired by travels and fond memories of cherished people and places.
Patricia and team partnered closely with the passionate brand, marketing, and eCommerce experts at King & Partners.
Migration to Shopify Plus
The first step was a migration from Magento to Shopify Plus including product data, customer data, and a completely new look at all technology integrations. We then moved into UX, design, and art direction of content for the entire site as well as emails, social, and digital marketing.
Design, UX and Development
As part of our incremental redesign approach we introduced new homepage and navigation designs, giving an immediate lift to the site’s look & feel. We then moved on to the product listing pages, adding smart filters and relevant brand content alongside products. The product detail pages take discovery to new heights with beautiful imagery, descriptive language, and abundant specs.
Technical Strategy
We seamlessly integrated with some of our preferred partners for an excellent customer experience:
AfterPay for payment options
BazaarVoice for reviews
FourSixty for a feed of social content.
Emails
We designed a robust email campaign, combining the art of storytelling with a clever approach to cart abandonment, product reminders, and promotional offers.
Marketing
We carefully strategized and created a robust digital marketing program. Our work on social, emails, banners and performance marketing strategies has helped promote the new, elevated Patricia Nash.
eCommerce Management
Our full-service eCommerce management service takes care of product imports, content refreshes, collection and navigation merchandising, site optimization recommendations, promotional calendar support, and site performance analysis.
The Results
Measuring March 1, 2019—March 1, 2020 over March 1, 2018—March 1, 2019, we saw positive results across all KPIs.
Fresh design, good UX, smart technology, combined with our marketing strategy has lead to an increase of qualified traffic and revenue for both desktop and mobile has increased.
