Pink Taco makes uncomplicated tacos with a rock-and-roll sensibility.

With roots in Los Angeles and locations in Boston, Chicago, and Miami, Pink Taco came to King & Partners to refresh its brand identity in order to expand into national and international markets.

Building off of Pink Taco’s initial brand foundation, King & Partners evolved the revered taqueria with an updated visual identity, new brand tenants, clear tone of voice, and unapologetic art direction.