“Content that doesn’t feel like it’s trying too hard.” — the simple request from our client The Greenwich Hotel, one of the most sought-after hotels in New York City, owned by Robert De Niro. Our answer was to capture the moments from the hotel with no embellishment.

Creative Direction: King & Partners
Director: Christopher Sturman
DOP: Todd DosSantos
Style: Lara Backmender
Production: Olga Ush (Art Department)
Editing: Alec Sutherland