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Agile, talented, and experienced.
We create digital platforms and content for luxury, fashion and lifestyle brands.
Our Services
Strategy
Design & Art Direction
Development & Technology
eCommerce/mCommerce
Mobile & Responsive Sites
Product Development
Application Development
Digital Content
Digital Marketing & Social Media
Deceptively Simple.
Impeccably Functional.
Victoria Beckham partnered with King & Partners to realise the vision for her brand’s digital presence, reflecting the unfussy minimalism of her design philosophy.

Videos and GIFs provide a sense of dynamism and movement, and the LOOK section features a responsive asymmetric grid. The apparent simplicity of the site architecture belies the sophistication of its design and development; the product is showcased, not the technology, nonetheless this is cutting edge stuff.
Desirable Residences, Digital
Baccarat, known primarily for its fine crystal, has also created a small edition of ultra-luxury residences around the world. For the New York City property King & Partners were tasked to attract interest, raise awareness and offer a unique sales solution. We designed a stunning website that uses the language of luxury to communicate the opulence of these residences, inviting prospective clients to explore “living brilliantly” through the browser. Sub navigation lets visitors explore the residence’s midtown Manhattan surroundings and discover the history of Baccarat. To fully optimize the customer/salesperson interaction we partnered with Noe & Associates to develop Property Platform, a powerful iPad and touch-screen sales product.
Bespoke. Chic. Intimate.
King & Partners designed and built CRFashionBook.com, an online extension bespoke to the legendary fashion editor Carine Roitfeld’s much-anticipated new magazine, CR Fashion Book. Powered by Tumblr and playing on the semiannual magazine’s theme of rebirth, CRFashionBook.com will act as a personal digital diary for Carine herself, as well as a daily destination for the fashion world to be inspired. The site highlights three main sections: The Book which features exclusive fashion, travel and lifestyle stories; The Envelope, which is a daily update of Carine's latest passions; and The Wall, which displays an eye-catching visual grid that displays all current content. For industry watchers, CRFashionBook.com offers an immediate glimpse into Carine’s world and everything that moves her – from posts about the latest fashion shows to promising designers — real time into The Envelope section.
A Platform as Sexy as its Content
Mario Testino is the renowned photographer behind some of the fashion industry's most iconic images. Over the past four decades, the Peruvian lensman's sensibility has been a hallmark of publications including Vogue, Vanity Fair and V, and he has crafted and contributed to the brand identities of an astonishing number of leading fashion houses. Testino's rich archive of imagery forms the core of the newly redesigned mariotestino.com, a discreet, easily navigable platform that emphasizes the photographer's energy and lush sensuality. With sections devoted to Testino's still images, videos and monographs, the site encourages viewers to interact with the work and create "Folios", personalized collections of high-definition favorites that can be shared via various social media channels. Personalization and interactivity are key elements of the redesign for both the viewer and creator. The site features a blog titled "Where in the World", helmed by the photographer himself, which includes exclusive, real-time, behind-the-scenes photo and video updates from locations around the globe.
Beautiful, Flexible, and Effective
3.1 Phillip Lim asked King & Partners to help establish the globally acclaimed brand's online presence and launch its first e-commerce site. Our designers and developers worked hand-in-hand to devise a site that could show the brand's collections in a way that was not only digitally functional, but also as elegant and modern as the clothes themselves. Using the efficient eCommerce platform Sellect allowed us to integrate some nice functionality into the site; we have created Dressing Room, an online space where one can save items and create looks which are then shareable with friends, as well as making collection videos "shoppable". Through 3.1 World, fans of the brand around the world can now access images, videos, and other brand assets as well as get a glimpse of Phillip's inspirations.

To help Phillip Lim celebrate his Fall 2012 collection, King & Partners created an interactive, custom mobile app inspired by their new comic book, Kill The Night. The new Agent 3.1 Image Recognition App acts as a special lens to the brand, unlocking exclusive content, secret items, product knowledge, designer inspiration, behind the scenes access, shop looks and links to special offers, unraveling new ways for Phillip Lim enthusiasts to interact with his collections beyond traditional means.
Digitizing Personal Service
As well as designing and building eCommerce experiences, King & Partners also develops and launches products. Iras is a perfect example of how what we've learned in the digital luxury space can be applied to the realm of tech products. An iPad/iPhone tool linking customer and sales associate, Iras helps deepen relationships between consumer and brand. From their device, customers may view feeds from their favorite brands and schedule store visits to view preselected and recommended items. Luxury brands have placed considerable investment in their brick-and-mortar presences and in the caliber of their employees, resources often overlooked and underutilized in the era of eCommerce. Iras is designed to re-establish the link between a brand's digital and real-world presences, and grow traffic to both. Bespoke, personalized service is the essence of luxury, and Iras brings the best, most attentive in-person assistance to the digital shopping experience.
Robust and Effective
King & Partners is known for beautiful site design, but our clients know they can also depend on our expertise in user experience and information architecture to optimize visitor engagement. Matouk, a retailer of fine home linens, came to us with a specific set of needs. Its eCommerce site needed to work for three distinct customers: domestic consumers, professional interior decorators and designers, and its network of retailers and sales associates. With an extensive catalogue of products that is frequently updated, it was important to Matouk that they had an easily navigable site and were able to update content through the CMS at will. It also needed retailer/designer access, and with a strong heritage and family story, they wanted to be sure that there was a place for brand content such as advice from designer Mindy Matouk and the brand’s blog The Thread. We came up with a solution that is clean, intuitive, elegant and effective. It’s simple, and it works really well.
Redefining research. Revamping artistic archives.
The Calder Foundation, the holding organization devoted to all of American artist Alexander Calder’s illustrious life and work, sought King & Partners to craft a site that will play a vital role in creating a higher visibility for Calder’s work from all periods of his life. To support the institution in adapting to today’s digital savvy world, King & Partners worked with creative director Guido Callarelli to create a content-driven, sophisticated site that consists of Calder’s chronological work that would give simple access to scholars and researchers everywhere on finding the latest press as well as archival information on the artist’s masterpieces. The site will also become the main portal for Calder enthusiasts to easily find thousands of his sculptures, monumental outdoor works, oil paintings, works on paper, toys, pieces of jewelry, and household objects. Videos of his work in progress are also featured to further exemplify Calder’s imprint on the art industry. Original content, including homepage videos, created by King & Partners.
Future of luxury eVintage
Eminent destination for luxury vintage, Byronesque sought King & Partners to design and build a sophisticated eCommerce & content site that aimed at connecting their customers around the world with selective designer pieces from specialized vintage boutiques. The site is a unique blend of access to both inspiration vintage and editorial content — it encompasses selective work by designers such as Jean Paul Gaultier, Thierry Mugler, and Yohji Yamamoto, among others, coupled with condition reports, exclusive editorials, and videos of the abstract stories behind the iconic vintage pieces. In addition, the site features the Back Room, a members-only subscription service that tailors to designers and fashion industry professionals. Similar to the brand's own distinctive approach to inventory, King & Partners crafted a site that pushes new boundaries in the rising world of vintage eCommerce, as well as allows customers to globally have access to high-end vintage fashion all in one digital space. The site is powered by Sellect CMS and eCommerce platform.
Chic, Interactive, Vibrant and Viral.
Coty invited Digital Luxury Group and King & Partners to work together to create a digital marketing campaign and site for Marc Jacobs’ new fragrance, DOT Marc Jacobs. Embracing King & Partners’ MarcTheDot campaign idea, we designed and built the minimal yet whimsical branding site and social media integration to introduce the new third sister in Marc Jacobs’ line of fragrances. We also produced ads to spur the campaign and to entice visitors to navigate the site to see the varied DOT products offered, explore the signature floral ingredients and boutique locations, and interact with a customized Facebook Gallery. Visitors are able to tag their dot photos on Instagram and Twitter with a #MarcTheDot hashtag and see their photos come to life on the gallery.

DOT Marc Jacobs site illustrates the feminine and playful nature of the products and makes it an instantly recognizable brand as it launches within the world of luxurious beauty.
The Best in Class Digital Flagship
As Akris's digital agency of record - King & Partners wanted to create consistency between the offline and online experiences. Our team integrated store elements, as well as the brand’s overall refined and minimalistic aesthetic, into its first-ever online boutique. Akris.ch includes some incredible brand content features, such as House of Akris - which features the Akris timeline, in addition to an archive of collections and ad campaigns, and Akris Insider – which includes a blog and a Twitter feed. The highlight of the site is the shop itself, a dynamic and innovative, fully scaling HTML5 interface that displays both Akris Collection and Akris punto in an elegant, exciting and yet approachable way.
Fashion's Game Changer
A platform created by KCD Digital and King & Partners, Digital Fashion Shows delivers online-only fashion shows to the industry’s audience around the globe. Accessible from a computer or tablet, the DFS platform provides much more than the opportunity to see the clothes - invited guests can select favorite looks, take notes, repurpose the embeddable content and get essential behind-the-scenes information for featured make-up, hairstyles, and accessories. This username- and password-protected platform is distributed to top editors and fashion buyers who are now able to efficiently collect the information they need.
Bringing Branded Digital Content
to Life
Starwood Hotels approached King & Partners to design a site that would showcase The Luxury Collection’s film Here, which was conceived and co-written by Tilda Swinton, directed by Luca Guadagnino, stars model Agyness Deyn, and has the creative direction of its producer Waris Ahluwalia. Our team of amazing art directors and designers worked to create an elegant site that would evoke the film’s cinematic feel. The site also houses behind-the-scenes material for the project and information about the actual production – like locations. Through thefilmhere.com one can also book a room at any of The Luxury Collection’s Hotels, and even live the film’s experience by re-creating its itinerary.
Youthfulness, Vibrancy & Imagination
The new creative directors of Kenzo, Humberto Leon and Carol Lim would have the world waiting with bated breath at what would surely be an exciting new chapter for the brand. King & Partners worked closely with the Kenzo team to launch a vibrant new site that would bring a fresh, new perspective. The site features an animated trailer by Jo-Ratcliff, a closer look at Carol & Humberto’s debut collection (SS2012) that includes video of the show itself, a lookbook and exclusive backstage photos plus a video introduction from the creative directors themselves. King & Partners also created a homepage animation, newsletter emails, a twitter/facebook page and a place to house all video content appropriately named Kenzo TV. The result was a fun, modern website that not only mirrors new creative direction, but symbolizes the first new steps into what will surely be a neo-golden age for Kenzo.
A Site to Match the Beauty and Precision of Each Note
Tomas Maier, Creative Director of Italian luxury house Bottega Veneta, created a scent for women so quintessential to the brand that the finished product brings to mind the words refined, classic and timeless. In collaboration with Lloyd & Co., King & Partners designed a microsite completely devoted to the fragrance with the streamlined aesthetic of the Bottega Veneta brand. Renowned visionary photographer/videographer, Bruce Weber created a print campaign and film to “depict the soul of the fragrance.” To parallel the romance of the film, the Bottega Veneta Parfum site was created using a backdrop of the film’s hauntingly beautiful frames of shadows, silhouettes, oaks and rolling dusk-ridden clouds. The site itself features anything and everything related to the perfume including a commissioned short by Christian Weber called “The Scent,” the Bruce Weber film, bios of featured model Nina D’Urso and Creative Director Tomas Maier, conceptualization of the bottle and, of course, the olfactory recipe of the Bottega Veneta Parfum itself. The result is a beautiful dedicated site created in the likeness of both the film and fragrance.
Closing the Designer-Consumer Gap
To further enhance the customer experience, Thakoon launched eCommerce on July 21st, powered by Sellect. As Thakoon’s designs continue to transcend time, the company tapped King & Partners to create a site that would provide consumers with a voyeuristic experience into the world of the designer - to set it at the forefront of the fast-moving digital world. The site includes high resolution photos of each collection, exclusive behind-the-scene episodes of the designer/brand, and a social media landing page called The Latest showcasing an integrated Twitter, Tumblr blog, and Facebook page. This closes the gap between the brand and its consumers even further, for designers can no longer rely on the allure of inaccessibility. February 13th marked the launch of the brand site, and with a live stream of the FW2011 collection from The Plaza Ballroom, thousands of fans got a front row seat.
Testimonial
Tony and his team are incredibly talented, not to mention a sincere pleasure to work with. They listened to our ideas and really understood the message that we wanted to communicate about our brand. We were then able to watch our ideas manifest themselves through their work.
Maria Borromeo
CEO, Thakoon