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Agile, talented, and experienced.
Our focus is to keep it simple by maintaining deep, ongoing relationships. We create one-of-a-kind digital solutions for luxury, fashion and lifestyle brands.
Our Services
Digital Strategy
Design & Art Direction
Web Development & Technology
eCommerce & mCommerce
Back End Integration
Mobile Sites
iPad / iPhone Applications
Copy, Photography & Video
Content Strategy & Social Media
Fashion Game Changer
A platform created by KCD Digital and King & Partners, Digital Fashion Shows delivers online-only fashion shows to the industry’s audience around the globe. Accessible from a computer or tablet, the DFS platform provides much more than the opportunity to see the clothes - invited guests can select favorite looks, take notes, repurpose the embeddable content and get essential behind-the-scenes information for featured make-up, hairstyles, and accessories. This username- and password-protected platform is distributed to top editors and fashion buyers who are now able to efficiently collect the information they need.
Simple Elegance
Leveraging Equipment’s commitment to simplicity and elegance, the team at King & Partners conceptualized a new look & feel for Equipment’s site that would showcase the brand's online store through a visually powerful yet clean, easy-to-navigate platform. Filters were added to streamline the browsing process, including a color spectrum bar that would allow consumers to narrow down their options by hue. Now, the Equipment woman can efficiently sort through a range of vibrant styles and colors to find her desired product.
Bringing Branded Digital Content to Life
Starwood Hotels approached King & Partners to design a site that would showcase The Luxury Collection’s film Here, which was conceived and co-written by Tilda Swinton, directed by Luca Guadagnino, stars model Agyness Deyn, and has the creative direction of its producer Waris Ahluwalia. Our team of amazing art directors and designers worked to create an elegant site that would evoke the film’s cinematic feel. The site also houses behind-the-scenes material for the project and information about the actual production – like locations. Through thefilmhere.com one can also book a room at any of The Luxury Collection’s Hotels, and even live the film’s experience by re-creating its itinerary.
Youthfulness, Vibrancy & Imagination
The new creative directors of Kenzo, Humberto Leon and Carol Lim would have the world waiting with bated breath at what would surely be an exciting new chapter for the brand. King & Partners worked closely with the Kenzo team to launch a vibrant new site that would bring a fresh, new perspective. The site features an animated trailer by Jo-Ratcliff, a closer look at Carol & Humberto’s debut collection (SS2012) that includes video of the show itself, a lookbook and exclusive backstage photos plus a video introduction from the creative directors themselves. King & Partners also created a homepage animation, newsletter emails, a twitter/facebook page and a place to house all video content appropriately named Kenzo TV. The result was a fun, modern website that not only mirrors new creative direction, but symbolizes the first new steps into what will surely be a neo-golden age for Kenzo.
Parisian sensibilities meets Californian ease
Joie approached King & Partners looking to translate the brand’s Californian ease and Parisian sensibilities into an experience that was consistent with the brand’s aesthetics. Our team set out to both design and build a unique platform from which Joie could run a successful ecommerce boutique, showcase its collections and connect with its followers. Fully integrated editorial content will be updated weekly and daily on Joie’s Sunday Girl and Bulletin blogs. Our technology team devised a distinct HTML interface which slanted the site, giving the the website a distinct feel and aesthetic. Working with CA Creative, King & Partners devised a social strategy that will not only help traffic but also work to both connect and expand the brand’s community and increase sales.
A Site to Match the Beauty and Precision of Each Note
Tomas Maier, Creative Director of Italian luxury house Bottega Veneta, created a scent for women so quintessential to the brand that the finished product brings to mind the words refined, classic and timeless. In collaboration with Lloyd & Co., King & Partners designed a microsite completely devoted to the fragrance with the streamlined aesthetic of the Bottega Veneta brand. Renowned visionary photographer/videographer, Bruce Weber created a print campaign and film to “depict the soul of the fragrance.” To parallel the romance of the film, the Bottega Veneta Parfum site was created using a backdrop of the film’s hauntingly beautiful frames of shadows, silhouettes, oaks and rolling dusk-ridden clouds. The site itself features anything and everything related to the perfume including a commissioned short by Christian Weber called “The Scent,” the Bruce Weber film, bios of featured model Nina D’Urso and Creative Director Tomas Maier, conceptualization of the bottle and, of course, the olfactory recipe of the Bottega Veneta Parfum itself. The result is a beautiful dedicated site created in the likeness of both the film and fragrance.
Closing the Designer-Consumer Gap
To further enhance the customer experience, Thakoon launched eCommerce on July 21st, powered by Sellect. As Thakoon’s designs continue to transcend time, the company tapped King & Partners to create a site that would provide consumers with a voyeuristic experience into the world of the designer - to set it at the forefront of the fast-moving digital world. The site includes high resolution photos of each collection, exclusive behind-the-scene episodes of the designer/brand, and a social media landing page called The Latest showcasing an integrated Twitter, Tumblr blog, and Facebook page. This closes the gap between the brand and its consumers even further, for designers can no longer rely on the allure of inaccessibility. February 13th marked the launch of the brand site, and with a live stream of the FW2011 collection from The Plaza Ballroom, thousands of fans got a front row seat.
Testimonial
Tony and his team are incredibly talented, not to mention a sincere pleasure to work with. They listened to our ideas and really understood the message that we wanted to communicate about our brand. We were then able to watch our ideas manifest themselves through their work.
Maria Borromeo
CEO, Thakoon
Connecting and Engaging the
Denim Connoisseur
J World allows fans to share photos of themselves in J Brand jeans with the online community. The integration of social sharing improves J World’s overall visibility on high traffic social media outlets. Now, consumers are able to browse, select, and purchase favorite styles from the crowd-sourced photos. J Brand’s product pages are also directly linked to the user-styled images in J World; with a click of a button, the crowd-sourced photos are aggregated for consumers to make better pre-purchase evaluations.
Luxury Jewelry with a Conscience
As a luxury jewelry brand, John Hardy reflects how artisan/designer collaborations can create beautiful pieces that are ethically-produced and respectful of nature. With the state-of-the-art website designed by King & Partners, John Hardy’s message as an eco-friendly global brand is further communicated through the shopping experience that takes you from the original sketch, to videos showcasing the craftsmanship of each item. All still-life images were art directed by King & Partners and shot by Dylan Griffin. The high resolution photos enable users to virtually tour the John Hardy compound of low impact buildings and organic farms in Mambal, Bali.
Everything “Jack” in One Place
Ease, simplicity, and the importance of brand image are never overlooked by King & Partners, and the agency created a website that was, in every way, quintessentially “Jack.” Filters for quick navigation and an integrated Tumblr page streaming Jack Spade happenings—let fans shop, see, and read all about Jack without having to look elsewhere.
The Online Lookbook Experience,
Brought to Life
Intermix, one of the hottest New York boutiques, approached King & Partners to further separate themselves from the rest of the fashion pack.  King developed a one-of-a-kind HTML 5 powered Fall 2011 Lookbook that enables users to explore Fall trends while shopping each look online. The key objectives of the lookbook were to translate the experience of shopping in-person into the digital space by allowing users to shop & share looks from any computer, mobile, or tablet device. The partnership between King & Partners and Intermix exemplifies how well-branded shopping content can result in a healthy conversion to sales.
Testimonial
We had the pleasure of working with the team at King & Partners to create the online version of our Spring Lookbook. They designed an experience that both enhanced the printed piece and provided our customers with a luxe interactive experience all while remaining commerce-focused. Positive results all around!
Jennifer Hoke
Senior Director of Marketing and Online Experience
Fit For Rockers, Designed For All
Hudson-denim for those who crave luxury with an edge. As a company that wants to connect users with exclusive blog and press content, Hudson approached KING for a website unlike any other--one that could integrate brand content to boost eCommerce, visibility, and user interaction. Even campaign photos were optimized to enable users to roll over Georgina May Jagger's photos and select the exact pair of jeans she was wearing. Jeans fit for a rock'n'roll progeny, KING delivered a site worthy of the brand's image.
Testimonial
Tony King is a genius at what he does and we could not be happier with our site. It is cutting edge both functionally and aesthetically ... But most importantly, it is on brand. Simply put, KING just gets it! We applaud you sir ... again!
Tony Chu
VP of Communications, Hudson Jeans