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Agile, talented, and experienced.
Our focus is to keep it simple by maintaining deep, ongoing relationships. We create one-of-a-kind digital solutions for luxury, fashion and lifestyle brands.
Our Services
Digital Strategy
Design & Art Direction
Web Development & Technology
eCommerce & mCommerce
Back End Integration
Mobile Sites
iPad / iPhone Applications
Copy, Photography & Video
Content Strategy & Social Media
Youthfulness, Vibrancy & Imagination
The new creative directors of Kenzo, Humberto Leon and Carol Lim would have the world waiting with bated breath at what would surely be an exciting new chapter for the brand. King & Partners worked closely with the Kenzo team to launch a vibrant new site that would bring a fresh, new perspective. The site features an animated trailer by Jo-Ratcliff, a closer look at Carol & Humberto’s debut collection (SS2012) that includes video of the show itself, a lookbook and exclusive backstage photos plus a video introduction from the creative directors themselves. King & Partners also created a homepage animation, newsletter emails, a twitter/facebook page and a place to house all video content appropriately named Kenzo TV. The result was a fun, modern website that not only mirrors new creative direction, but symbolizes the first new steps into what will surely be a neo-golden age for Kenzo.
A Site to Match the Beauty and Precision of Each Note
Tomas Maier, Creative Director of Italian luxury house Bottega Veneta, created a scent for women so quintessential to the brand that the finished product brings to mind the words refined, classic and timeless. In collaboration with Lloyd & Co., King & Partners designed a microsite completely devoted to the fragrance with the streamlined aesthetic of the Bottega Veneta brand. Renowned visionary photographer/videographer, Bruce Weber created a print campaign and film to “depict the soul of the fragrance.” To parallel the romance of the film, the Bottega Veneta Parfum site was created using a backdrop of the film’s hauntingly beautiful frames of shadows, silhouettes, oaks and rolling dusk-ridden clouds. The site itself features anything and everything related to the perfume including a commissioned short by Christian Weber called “The Scent,” the Bruce Weber film, bios of featured model Nina D’Urso and Creative Director Tomas Maier, conceptualization of the bottle and, of course, the olfactory recipe of the Bottega Veneta Parfum itself. The result is a beautiful dedicated site created in the likeness of both the film and fragrance.
Closing the Designer-Consumer Gap
To further enhance the customer experience, Thakoon launched eCommerce on July 21st, powered by Sellect. As Thakoon’s designs continue to transcend time, the company tapped King & Partners to create a site that would provide consumers with a voyeuristic experience into the world of the designer - to set it at the forefront of the fast-moving digital world. The site includes high resolution photos of each collection, exclusive behind-the-scene episodes of the designer/brand, and a social media landing page called The Latest showcasing an integrated Twitter, Tumblr blog, and Facebook page. This closes the gap between the brand and its consumers even further, for designers can no longer rely on the allure of inaccessibility. February 13th marked the launch of the brand site, and with a live stream of the FW2011 collection from The Plaza Ballroom, thousands of fans got a front row seat.
Testimonial
Tony and his team are incredibly talented, not to mention a sincere pleasure to work with. They listened to our ideas and really understood the message that we wanted to communicate about our brand. We were then able to watch our ideas manifest themselves through their work.
Maria Borromeo
CEO, Thakoon
Luxury Jewelry with a Conscience
As a luxury jewelry brand, John Hardy reflects how artisan/designer collaborations can create beautiful pieces that are ethically-produced and respectful of nature. With the state-of-the-art website designed by King & Partners, John Hardy’s message as an eco-friendly global brand is further communicated through the shopping experience that takes you from the original sketch, to videos showcasing the craftsmanship of each item. All still-life images were art directed by King & Partners and shot by Dylan Griffin. The high resolution photos enable users to virtually tour the John Hardy compound of low impact buildings and organic farms in Mambal, Bali.
Everything “Jack” in One Place
Ease, simplicity, and the importance of brand image are never overlooked by King & Partners, and the agency created a website that was, in every way, quintessentially “Jack.” Filters for quick navigation and an integrated Tumblr page streaming Jack Spade happenings—let fans shop, see, and read all about Jack without having to look elsewhere.
The Online Lookbook Experience,
Brought to Life
Intermix, one of the hottest New York boutiques, approached King & Partners to further separate themselves from the rest of the fashion pack.  King developed a one-of-a-kind HTML 5 powered Fall 2011 Lookbook that enables users to explore Fall trends while shopping each look online. The key objectives of the lookbook were to translate the experience of shopping in-person into the digital space by allowing users to shop & share looks from any computer, mobile, or tablet device. The partnership between King & Partners and Intermix exemplifies how well-branded shopping content can result in a healthy conversion to sales.
Testimonial
We had the pleasure of working with the team at King & Partners to create the online version of our Spring Lookbook. They designed an experience that both enhanced the printed piece and provided our customers with a luxe interactive experience all while remaining commerce-focused. Positive results all around!
Jennifer Hoke
Senior Director of Marketing and Online Experience
Fit For Rockers, Designed For All
Hudson-denim for those who crave luxury with an edge. As a company that wants to connect users with exclusive blog and press content, Hudson approached KING for a website unlike any other--one that could integrate brand content to boost eCommerce, visibility, and user interaction. Even campaign photos were optimized to enable users to roll over Georgina May Jagger's photos and select the exact pair of jeans she was wearing. Jeans fit for a rock'n'roll progeny, KING delivered a site worthy of the brand's image.
Testimonial
Tony King is a genius at what he does and we could not be happier with our site. It is cutting edge both functionally and aesthetically ... But most importantly, it is on brand. Simply put, KING just gets it! We applaud you sir ... again!
Tony Chu
VP of Communications, Hudson Jeans
Connecting and Engaging the
Denim Connoisseur
Denim is a basic essential for everyone and J Brand wanted to present it in a new way, while also establishing a social commerce side. To elevate J Brand’s shopping experience; the team at King & Partners came up with two concepts as well as an integrated blog, twitter, and facebook. First, was Style Notes. Style Notes is a collaboration where industry-famous stylists such as George Kotsiopoulos can create a look around a pair of jeans so shoppers could get styling tips, as well as being able to purchase the look. Second, J World was created in the form of a photo montage to connect J Brand fans from around the world to increase brand interaction while boosting sales. Fans wearing J Brand can submit photos and select which style worn to allow others to shop the style as well. J Brand’s shopping experience is fun and interactive.
Style At Your Fingertips
Sophisticated and design-led retailer, REISS, sought the continuation of their modern image to the world. REISS approached the designers and artists at KING to develop an iPhone application indicative of the brand. Most iPhone/iPad applications allow users to browse products, but KING took it one step further by also enabling direct purchases from the application. Users were also allowed an exclusive look at behind-the-scenes content as well as high-resolution photos and videos. Also with a GPS powered store locator, the application succeeded in encouraging user interaction, allowing users to share content through multiple social media platforms, and all while increasing profits through the addition of one more way REISS fans could shop.