Iconic Since 1888

Hotel del Coronado, the legendary beachfront resort in San Diego, has welcomed discerning travelers for over a century with its iconic Victorian architecture and timeless coastal charm. Following a transformative multi-year restoration, Hotel del Coronado needed a marketing strategy capable of introducing a new chapter for an iconic American resort while simultaneously driving direct demand across rooms, seasonal offers, dining, and resort experiences.

K&P developed and manages an integrated full-funnel marketing strategy designed to balance long-term brand building with immediate demand generation. Paid search captures existing intent, while paid social, programmatic, CTV, print, and OOH introduce The Del to new audiences and support priority seasonal periods. Performance is continuously evaluated against booking behavior, revenue contribution, creative engagement, and changing business priorities, allowing budgets and tactics to evolve throughout the year.