A New Neighborhood in Dallas.
A district-defining project led by BDT & MSD Partners, in collaboration with our long-term client Auberge Collection. King & Partners was engaged to redefine the entire neighborhood of Knox Street, and all anchor developments that will define this new district, including but not limited to strategy, naming, brand identity, copywriting, sales collateral, content, signage, render oversight, and website.
With its prime location at the intersection of Dallas’ premier communities like Highland Park, Knox Street is becoming one of the city’s most charismatic new neighborhoods. A rare walkable enclave adjacent to the beloved Katy Trail, Knox Street is evolving to include a multiple acre development spanning more than one million square feet of hotel, residences, office, retail, and a new half-acre public park. King & Partners is working to define every aspect of this reimagined district that will come to define the city of Dallas.
The most interesting address in Dallas, The Knox is the defining anchor of Dallas’s magnetic Knox Street neighborhood. Opening in 2026, The Knox will set the tone for a new side of Dallas, with a 140-room premier luxury hotel designed by Martin Brudnizki Design Studio, and 47 ultra-luxury private residences designed by Dallas’s own Chad Dorsey. Operated by Auberge Collection, The Knox will is an intimate urban retreat in one of the most coveted new destinations in Dallas.
Quietly exceptional, deeply considered, unmistakably Knox Street. The Lora consists of 186 ultra-luxury multifamily residences and curated lifestyle amenities seamlessly connected to the dynamic Knox Street neighborhood. Named after the bright green monk parakeets that can be found along the Katy Trail, The Lora is distinguished by a sculptural façade of warm, earth-toned precast concrete articulated through generous arches framing each residence.
A nine-story 150,000-square-foot office building, situated between the lively shopping on Knox Street, the nature of Katy Trail, and a new half-acre public park, will allow the new neighborhood of Knox Street to evolve into a all encompassing city-defining lifestyle district.