King & Partners is pleased to continue our longstanding partnerships with MSD Partners and Auberge Resorts Collection for The Knox.

We were brought on to craft a personality for the development of this incredible district in Dallas. We began this project with an in-depth look into the neighborhood to understand our multi-faceted audience. We translated our insights into a brand identity that feels sophisticated yet playful, creating a suite of brand moments that convey that personality to prospective residents.

We are responsible for the strategy, positioning, naming, branding, render oversight, website, sales materials, and content of this stunning district, residential offering and hotel.