JP Morgan Chase & Co. engaged with King & Partners to develop a stand-out brand for its sponsorship of the highly anticipated 2023 US Open. We delivered a visual identity and brand system, then brought it to life with experiential concepts that inspired attendees to engage with the brand in the Chase Lounge and on the Chase Terrace. From a pop-up vending machine that surprised users with branded merchandise to immersive spaces with Instagram-ready backdrops, every element generated excitement and energized Chase’s and JP Morgan’s audiences.