BRADY™ is a technical apparel brand applying pro sports level innovation and engineering to create a system of clothing that performs across every activity. King & Partners was brought on to help establish the brand creative and digital experience.
Our design work focuses on supporting the highly technical, and innovative vision at the core of the Brady Brand. The user flow and shopping experience support their two key category pillars, Train and Live, while the individual product pages highlight the depth of fabric and innovation. The site was designed to highlight technical vision, while being flexible enough to adapt as the brand grows.