Hospitality Transformation Architects
King & Partners was brought on as agency of record to transform Carillion Miami Wellness Resort through digital, creative, marketing, and more.
At Carillon Miami Wellness Resort, innovative wellness and balanced indulgence come together in one extraordinary beachfront setting. With the largest spa and wellness facility on the Eastern Seaboard, Carillon elevates the traditional spa experience through cutting-edge technology, medically-focused treatments, unique therapies, and access to doctors and wellness experts all under the same roof.
We creative directed and produced new photography and video content. As well as writing website copy in multiple languages to bring the wellness experiences alive to a global audience.
Then we moved onto site design and UX, development and integrations. The site balances creating an emotional connection with a strong path to conversion for room bookings and spa services.
Using our content and creative vision, we create thoughtful campaigns on an ongoing basis to support marketing initiatives. Deliverables include strategy and visuals for digital marketing, email, and print advertising.
The new site is built upon robust CMS using Bedrock WordPress for managing content. We achieved this through an extremely modular approach where templates are broken down into components that can be flexibly arranged and customized to create unique layouts.
We seamlessly integrated with some of our preferred partners and built several custom features for an excellent customer experience:
Synxis for booking
Modular page builder
75 customizable components
Component based front end architecture
As Carillon Miami welcomes back guests, we ideated and designed creative to support touchless wellness, ensuring the safety and wellbeing of all, and providing guests with a world of possibilities through the experiences menu.