A Digital Flagship for a Luxury Fashion House
With strong awareness as a designer of bridalwear, Monique Lhuillier came to King & Partners to help her gain recognition as a high fashion brand. We developed a chic and sophisticated digital flagship to showcase the entire world of Monique Lhuillier, from fashion to wedding to lifestyle.
A unique carousel keeps the homepage fresh with new campaign, collection and runway content.
Featuring a responsive grid, the shop section provides a unique focus on the beautiful craftsmanship and detailing of the garments, some of which require hundreds of hours of handiwork.
At this price point, it’s essential that the shop experience provides many details to increase purchase confidence and show the product value.
Product pages feature multiple product images, detailed size guides, and communication with a personal shopper.
An interactive parallax animated lookbook invites the user to “scroll through“ looks on a model.
The Journal allows Monique to gather her inspirations, drawn from her travels, the arts, culture, design, fashion and food, and “Monique’s Picks“ section showcases all the things she loves and wants to share.
The site’s responsive nature lets shoppers buy ready to wear or research bridal wear from any device, wherever they are.
"With the help of King & Partners, we were able to bring the luxurious experience of Monique Lhuillier digitally to life. The King & Partners team beautifully translated our signature aesthetic, quality and customer service. King & Partners has been a wonderful resource for us, and a pleasure to work with."
Tom Bugbee, CEO, Monique Lhuillier, Inc.