Beautifully Practical, Practically Beautiful
We worked closely with Mulberry to define how the brand is expressed across Mulberry.com. We wanted to create a solution that would enable storytelling and create an exceptional customer experience to drive meaningful engagement and commercial success.
We started by conducting a digital discovery to refine how Mulberry is expressed across the site. King & Partners then embarked on a site redesign, focusing on allowing a flow of messages across content and commerce, while also prioritizing space for video content.
Our digital strategy and site design delivers a new online environment for Mulberry and creates a clear digital journey that delights the user.