Inspiring Emotion Through Film
Chatham Bars Inn is the quintessential Cape Cod experience. While loyal guests return year after year, the resort needs to resonate with a new generation of guests who look online to research and compare. Choosing a vacation destination is an emotional decision, so we had to perfectly convey the experience of what it’s like to be on the property.
Along with a fresh new website, Chatham Bars Inn needed a complete overhaul of all site content. Film takes the lead throughout the site - we want site visitors to almost feel and smell the ocean spray as they browse The Experience section, emphasizing the resort's connection to the ocean and to nature. We photographed all of the amenities, the restaurants, and many of the rooms. Life at The Inn is a blog and social aggregator which the resort can update with upcoming events and stories that reflect the unique nature of the property.
The new Chatham Bars Inn site digitizes an experience and transports the site visitor to a magical place, the next closest thing to actually being there.