A Platform For The Perfect Pant

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The Right Fit for A Growing Business

Selling premium mens pants online is no easy feat, and customer penetration can be a challenge. For Zanella’s first direct-to-consumer platform, we explored ways to communicate fit and form online, while offering a straightforward shopping experience.

Launch right, the first time

Zanella chose to launch eCommerce for the first time with Sellect, recognizing that the platform would provide them with the team and tools they need to grow their business online.

Shop with ease

As the top selling mens pant in many premium department stores, Zanella already has a loyal customer base. We provided them with a shopping experience designed for simplicity.

We created a visual drop-down to preview pant fit and get to product quicker.

Movement for fit

An entire area of the site is devoted to The Fit, featuring videos of each pant style and highlighting key design details.

This reduces the barrier to purchase and drives sales conversions.

Zanella has maintained passion for crafting the perfect pant since 1954. King & Partners told this story online for the first time ever with a graceful and efficient platform. Due to King & Partners’ foresight and high-level aesthetics, the new Zanella site immerses visitors in an experience.
The King & Parters team brought a collaborative sensibility and impeccable design to our project. Since launch, Sellect eCommerce has been an incredibly smooth platform, offering ease of use, analytics, and versatility in tandem. King & Partners understands the luxury space and delivers a creative, thoughtful, and designed eCommerce experience.

Elizabeth Timmis, Director of Communications

Born in Vicenza

The incredible craftsmanship and brand heritage is shown with photography, moving image and evocative copy.

Powering sales

With the combined power of an effective eCommerce experience, a targeted digital marketing program, and a powerful eCommerce platform, Zanella’s direct-to-consumer future looks bright.