Waft Fragrances

The Personalization of Fragrance

Scroll for details

Creating a beautiful, modern brand

Waft came to King & Partners for positioning, tone of voice, branding, visual identity packaging, as well as a redesign of their website.

A Thoughtful Approach

We focused on creating an elegant but modern identity, keeping the color palette fresh, we then took that branding and applied it to several touchpoints including the bottle design, packaging, numerous printed marketing collateral, and digital ads.

Creating A Journey

Being a custom fragrance, we created the website as a carefully designed flow of questions guiding the customer to find the perfect scent with a beautiful digital journey.