Victoria Beckham

Deceptively Simple. Impeccably Functional.

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Launching an iconic brand online

Victoria Beckham partnered with King & Partners to create a fresh look for her brand’s eCommerce debut. The result reflected the unfussy minimalism of her design philosophy, built on powerful technology. The site design split commerce (SHOP) and content (LOOK), and featured an intuitive single-layer navigation.

An electric experience

Videos and GIFs sprinkled throughout imbue the site with dynamism.

On the cutting-edge

The apparent simplicity of the site architecture belies the sophistication of its design and development; the product is showcased, not the technology.