Luciano Barbera

Made in Italy, Powered by Sellect

Scroll for details

Confident yet quiet, informed by intelligence and good taste.

We took this luxury Italian menswear brand directly to their customers with the design and build of a smart, sophisticated digital flagship.

It's all in the details

With a growing customer base, it was time for Luciano Barbera to launch a digital flagship as refined as their beautiful Italian suiting. We paid attention to every detail of the digital experience, from providing art direction for all photography and video shoots to selecting typefaces and developing a content strategy for the site’s editorial sections.

Shopping, uncomplicated

The Luciano Barbera customer is a man with good taste, who knows what he likes. The Shop section fits his needs for a simple yet elegant experience, characterized by detailed photography and styling suggestions.

Shop the look

The shoppable collection look book is part of Sellect’s full feature suite. Customers can view product details for each look book piece, and pre-order or shop once available.

Telling the story

The Heritage section tells the story of Luciano Barbera’s Italian origins and the fine level of craftsmanship that is ingrained in each garment.


Sprezzatura, a sense of quiet confidence, drives the brand ethos. To engage customers with this essence, we created a section that lets the brand curate and publish news, social media and blog posts through Sellect Social and CMS integration.

Home to the brand

The site is a true flagship for this brand without brick and mortar – a place to easily shop new collections and add some sprezzatura to their lives.

“King & Partners reinvigorated the Luciano Barbera digital world. From suggestions for typefaces to video implementation to driving exceptional photography, King & Partners delivered a beautiful, on brand experience.

With a true understanding of luxury, branding, and superior aesthetics, King & Partners consistently provides incredible moments — both for end-consumers and their own clients. The entire team is professional, efficient, focused and a joy to collaborate with.

For Luciano Barbera and 'Entirely Made in Italy,' King & Partners listened, executed, and elevated.”

Todd Barrato, CEO