The Email Marketing Campaign Manager is RESPONSIBLE FOR

Manage email and CRM lifecycle campaigns from start to finish for a variety of direct to consumer brands

Audit current email marketing programs & build a roadmap for activating prospects and driving repeat purchases from current customers

Develop audience, targeting, and segmentation strategies based on data that deliver on revenue objectives

Work cross functionally with dev and creative teams to build email marketing campaigns that are QA’d and error free

Run A/B tests to improve subject lines for open rates, and content for CTRs

Analyze and present back campaign results to clients always with a view to better performance

Become the subject matter expert in email performance: design, segmentation, technology

Build an email marketing roadmap internally for the agency, as well as for our clients

Assist in sales meeting and build email marketing plans for client proposals

MUST HAVE:

2+ years experience in technical email marketing

Knowledge of Klaviyo and/or other email marketing platforms like Navis, MailChimp, and Bronto

Knowledge of HTML and working with Shopify

Proven track record of creating, implementing and optimizing complex email programs to meet business goals

Strong understanding of digital marketing principles & channels (SEO/SEM, paid social, etc)