Steve Madden - Goldie

Heart of Gold

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King & Partners concepted and creative directed the campaign for Steve Madden’s reentry into fragrance, Goldie.

Our campaign was created to perfectly capture the spirit of Goldie, an irresistible heartbreaker. She’s that girl with a magnetic energy. She’s carefree, spontaneous, fun, and kind. Her natural charisma emits a radiant light and an ethereal glow that seems to follow her wherever she goes.

Creative Direction – King & Partners
Director/Photographer – Terence Connors
DP – Allan Chavarria
Edit & Color – Kevin Tadge
Production – The Production Factory
Set Design – Gerard Santos
Styling – Lauren Rosenfeld, Lydia Binford
Makeup Artist – Yumi Lee
Hair Stylist – Sabrina Szinay
Talent – Kate Li, Linus Dodd

Thank you to:
Nicholette Hails
Matthew Ellenberger
Lauren Wilner
Vivian Song