Situated at the epicenter of white-hot cool, Soho grand is a guidepost for creativity, travel, business, and New York culture. It embodies the spirit of downtown and since its opening has reenergized SoHo with elegance and glamor.

King & Partners is Soho Grand’s long standing partner, constantly enhancing and bringing the brand to life in new ways. Through strategy, identity, marketing, websites, and art direction we ensure the iconic home of the downtown creative and fashion scene continues its legacy–the hotel that made SoHo grand.