Making Sense of a Brand Universe
Carolina Herrera is one of the most internationally beloved and respected fashion designers working today. With the namesake Carolina Herrera brand, the lifestyle ready-to-wear collection CH Carolina Herrera, the bridal line, and fragrances, there was a challenge to make sense of each part of the brand. The previous website put each brand into a silo, disrupting the user experience. With the need for a full relaunch, our objectives were to establish clear user paths to each brand, reflect the quality of the in-store experience, and create a consistently elevated and engaging digital brand deserving of the Carolina Herrera name.
The site is designed to support a variety of content, including collections, runway, social, video, photography, editorial, and eCommerce.
Each click and swipe feels responsive thanks to subtle animations.
Every fragrance and collection is different, so we created flexible templates that can be populated with auto-play videos, images, and carousels.
The result is a site experience that always feels different, fresh and unique.
Moments of movement throughout the site makes every page feel dynamic and show off the materials and silhouettes.
The site is built to geolocate users and show if a product is available in-store nearby.
We implemented a function to let visitors contact the closest store concierge with questions about a particular item through a simple yet effective form on each product page.
The House brings opens the door to the world of Carolina Herrera.
Site users are invited to discover behind the scenes content and iconic portfolio pieces from the book celebrating Carolina Herrera’s 35 years in fashion.
The Story is an archive of Carolina Herrera’s fashion career, filled with rare historical content.
We developed a clienteling app that empowers the Carolina Herrera store associates to send their best customers product recommendations, book appointments, and make in-store sales.