Together Group, a London-based collective of marketing, communications, digital and events agencies, has acquired Obo, which has produced fashion spectacles for Victoria’s Secret, L’Oréal Paris, Elie Saab and many others.
Financial terms were not disclosed.
René Célestin, who cofounded Obo 25 years ago in New York, later opening offices in London and Paris, is to remain its chief executive officer, while benefiting from the broader Together ecosystem, which includes PR firm Purple.
“Obo is the creative agency and supervising producer trusted by leading brands and destinations for their brand-defining experiential moments,” Christian Kurtzke, CEO of Together Group, said in a statement shared with WWD.
