Our Legacy. Yours to Live.

For a century, The Boca Raton has stood as an icon of American leisure. Now, its story enters a new chapter. For the first time, The Boca Raton opens its doors to ownership.

A home one hundred years in the making. The most recent chapter in a strategic and creative relationship between The Boca Raton, BTD & MSD Partners and King & Partners we developed naming, brand strategy, brand identity, and collateral design for The Residences at The Boca Raton. Our goal was to preserve the brand equity of the resort and club, while creating a completely distinct identity for the first ever residences to be built on this historic property.    We delivered a highly considered and well positioned new brand – and bought that brand to life across collateral and more.