A place unlike anywhere else in the city, where timeless tradition meets modern hospitality. The Knox sets the tone for a brand-new side of Dallas, inspiring locals and welcoming newcomers. It strikes the perfect balance between Dallas’ rich heritage and its vibrant future, inviting residents to experience a new way of life on Knox Street.
This district-making project is led by BDT & MSD Partners, in collaboration with our long-term client Auberge Collection. King & Partners was engaged to develop the strategy, naming, brand identity, sales collateral, content, render oversight and website for The Knox.
Lots more to come as we help define and shape this exciting district.