The Most Interesting Address in Dallas

A place unlike anywhere else in the city, where timeless tradition meets modern hospitality. The Knox sets the tone for a brand-new side of Dallas, inspiring locals and welcoming newcomers. It strikes the perfect balance between Dallas’ rich heritage and its vibrant future, inviting residents to experience a new way of life on Knox Street.

This district-making project is led by BDT & MSD Partners, in collaboration with our long-term client Auberge Resorts Collection. King & Partners was engaged to develop the strategy, naming, brand identity, sales collateral, content, render oversight and website for the crown jewel of the new Knox District: The Knox Residences.

Lots more to come as we help define and shape this exciting district.